FanDuel Group
| Product Designer III
Atlanta | Mar 2022 - Present
- Designed cutting-edge product experiences for leading mobile sports gaming brands, enhancing user interaction and consumer satisfaction while showcasing FanDuel’s core principles.
- Led data visualization initiatives for players and statistics on America’s #1 Sportsbook, enhancing user engagement (9.5% significant increase in the Bet Conversion Rate).
- Collaborated with cross-functional teams — including product, engineering, and research, to define design strategies, prioritize features, and steer the product roadmap, while collaborating with external teams for data and API integration.
- Curated user-centered designs by considering market analysis, customer feedback, A/B testing, and usability findings.
- Shared design solutions with the stakeholders early and often, clearly articulating industry trends, research findings, and data through sketches and mockups.
- Designed and launched a new rewards center that significantly boosted user retention and engagement across DFS (daily fantasy) on iOS, Android, and the web. (7% increase in user perception of FanDuel’s Generosity)
- Conducted a series of merchandising experiments for fantasy contests centered around single sporting events, generating a 38% increase in user engagement from the FanDuel Fantasy application’s lobby
- Enhanced the Promotions Experience on the Faceoff App, contributing to the FanDuel Skill Games platform and elevating user interaction.
- Improved customer experience throughout the app by implementing the FanDuel Design System (Formation) and adhering to WCAG accessibility guidelines, ensuring a more inclusive and streamlined user journey.
General Motors x AAU
| UX Designer (Apprentice)
San Francisco | Sept 2021 - DEc 2021
- Collaborated with Transportation Designers, Architects, and UX Designers on the team to present an engaging and interactive experience demonstrating Vehicle Design and Customer Experience.
- Collaborated with teammates to deliver valuable features meeting business and customer needs. Contributed to brainstorming and strategy meetings to determine ideal methods to meet project goals.
- Evaluating user research to convert abstract ideas and requirements into planning tools such as journey maps, user personas, and storyboards delivered Automotive UI solutions.
- Devised site maps, user flows, wireframes, and mockups for designs based on proven methodologies, stakeholder requests, and end-user requirements.
Roofstock Inc.
| UX Design Intern
San Francisco | APR 2021 - AUG 2021
- Conducted UX Improvements for automation of transaction tasks in the buyers’ experience that Increased customer satisfaction by resolving issues in the buyer's offer flow.
- Collaborating with PMs, UX Researchers, and UX content strategists built User Interface Mockups and worked with Engineers for seamless handoffs of the designs.
- Designing visual assets for the recruitment team using brand guidelines.
- Wireframing and high-fidelity mockups of landing pages for Marketing.
- Collaborated with Visual Designers in order to maintain the component library and build design systems.
iProspect(Dentsu Aegis)
| UX Design Intern
MUMBAI, IN | Sep 2019 - DEc 2019
- Conducted UI/UX Audits for clients to provide User Experience solutions and created visual assets for Social Media, digital marketing, and advertising campaigns.
- Worked with Engineers and Developers to implement iVA (iProspects Voice Assistant - a conversational assistant for clients to quickly access their daily conversions/funnels on the analytics dashboard).
- Collaborated with the Google Analytics team to increase conversion rates and customer engagement.
Tata Consultancy Services
| UX Analyst
Mumbai, IN | Oct 2016 - Sep 2019
- Get user insights to analyze and test issues related to the software and provide solutions to customers adhering to SLA and deadlines.
- Conducted usability tests to provide software recommendations working closely with the digital interactive and development team.
- Collaborated with developers to update functionalities in the software in an Agile/ Scrum collaborative work environment.
- Collaborated with clients and business users to understand business requirements and technical feasibility in the product design process.