- Lead UI/UX Designer for Gambling.com Rotowire web products, owning end-to-end product designworkflows from discovery to delivery in an agile environment. Motivate the design team to align with theproject's vision while enhancing productivity through the use of collaboration and AI tools.
- Built and scaled RotoWire's design system, collaborating with the design team, engineers, and productmanagers to ensure consistency, accessibility, and efficiency across applications while adhering to designpatterns, providing organizational guidance in best practices.
- Translated business requirements and product requirements, user research, and stakeholder input intointuitive UX solutions using low- and high-fidelity deliverables that reflect the principles of design projectimplementation.
- Partnered cross-functionally to improve information architecture, interaction patterns, and usability,directly impacting user engagement and retention, emphasizing user experience design and responsibilitytowards enhancing product productivity.
- Participated in sprint planning, design reviews, and iterative feedback loops to continuously movefeatures forward, employing tools to coordinate schedules and prioritize tasks effectively using a sprintcycle in Jira for efficient tracking.
- Led a strategic brand re-design launched July 1, driving a 2.2% YOY increase in total July revenuethrough improved visual identity and customer engagement, enhancing overall product clarity.

- Designed cutting-edge product experiences for leading mobile sports gaming brands, enhancing user interaction and consumer satisfaction while showcasing FanDuel’s core principles.
- Led data visualization initiatives for players and statistics on America’s #1 Sportsbook, enhancing user engagement (9.5% significant increase in the Bet Conversion Rate).
- Collaborated with cross-functional teams — including product, engineering, and research, to define design strategies, prioritize features, and steer the product roadmap, while collaborating with external teams for data and API integration.
- Curated user-centered designs by considering market analysis, customer feedback, A/B testing, and usability findings.
- Shared design solutions with the stakeholders early and often, clearly articulating industry trends, research findings, and data through sketches and mockups.
- Designed and launched a new rewards center that significantly boosted user retention and engagement across DFS (daily fantasy) on iOS, Android, and the web. (7% increase in user perception of FanDuel’s Generosity)
- Conducted a series of merchandising experiments for fantasy contests centered around single sporting events, generating a 38% increase in user engagement from the FanDuel Fantasy application’s lobby
- Enhanced the Promotions Experience on the Faceoff App, contributing to the FanDuel Skill Games platform and elevating user interaction.
- Improved customer experience throughout the app by implementing the FanDuel Design System (Formation) and adhering to WCAG accessibility guidelines, ensuring a more inclusive and streamlined user journey.

- Collaborated with Transportation Designers, Architects, and UX Designers on the team to present an engaging and interactive experience demonstrating Vehicle Design and Customer Experience.
- Collaborated with teammates to deliver valuable features meeting business and customer needs. Contributed to brainstorming and strategy meetings to determine ideal methods to meet project goals.
- Evaluating user research to convert abstract ideas and requirements into planning tools such as journey maps, user personas, and storyboards delivered Automotive UI solutions.
- Devised site maps, user flows, wireframes, and mockups for designs based on proven methodologies, stakeholder requests, and end-user requirements.

- Conducted UX Improvements for automation of transaction tasks in the buyers’ experience that Increased customer satisfaction by resolving issues in the buyer's offer flow.
- Collaborating with PMs, UX Researchers, and UX content strategists built User Interface Mockups and worked with Engineers for seamless handoffs of the designs.
- Designing visual assets for the recruitment team using brand guidelines.
- Wireframing and high-fidelity mockups of landing pages for Marketing.
- Collaborated with Visual Designers in order to maintain the component library and build design systems.

- Conducted UI/UX Audits for clients to provide User Experience solutions and created visual assets for Social Media, digital marketing, and advertising campaigns.
- Worked with Engineers and Developers to implement iVA (iProspects Voice Assistant - a conversational assistant for clients to quickly access their daily conversions/funnels on the analytics dashboard).
- Collaborated with the Google Analytics team to increase conversion rates and customer engagement.

- Get user insights to analyze and test issues related to the software and provide solutions to customers adhering to SLA and deadlines.
- Conducted usability tests to provide software recommendations working closely with the digital interactive and development team.
- Collaborated with developers to update functionalities in the software in an Agile/ Scrum collaborative work environment.
- Collaborated with clients and business users to understand business requirements and technical feasibility in the product design process.

Figma, Sketch, Adobe XD, Invision, Zeplin,
Adobe CS (Adobe Photoshop, Illustrator, Indesign),
Principle, Framer X, Balsamiq

HTML, CSS, Javascript, Jquery

Rebranding for Cafe El Tapatio - Branding, Interaction, Experience, and Website Design.

‘Giftitions - Gift your Emotions’ is an online business initiated to manufacture and sell handmade customized products and gifts.

In appreciation of the contribution to successful Transition of Project "Trafigura Global Navision Program"